Art

Data Art Manifesto

We live in the age of data. Every day, 2.5 quintillion bytes (that’s 1 followed by 18 zeros!) of data are generated. And 90% of all the data in the world has been created these past two years.

If you find these numbers unfathomable, that’s perfectly normal. But consider this: everything you do produces data, whether it’s sending an email, ordering a sandwich, or taking the subway. Even the sea and its waves can generate interesting data!

What’s the use of all that data, once it’s been collected? Companies leverage it to make better business decisions; scientists analyze it to understand our world. While I use both approaches, my ambition is different: use data as a pathway to art.

From Data Viz to Data Art

Data visualization always starts with real-world data to create graphics that can be as simple as a bar chart and as complex as an interactive map.

For my Ph.D. thesis at the Ecole Polytechnique Fédérale de Lausanne (EPFL), I focused on network science and data visualization.

Montreux Jazz Festival art
When the Music is Good – Kirell Benzi

When I create a Data artwork, I use the principles governing my scientific work. I start by shaping the data, using complex mathematical techniques such as machine learning. Falling under the umbrella of artificial intelligence, machine learning is a set of algorithmic methods that analyze large datasets for predictive or classification purposes. It can be used to scrape, sort and enrich data, and even to generate images. Then the creative process begins: what are the shapes and colors that fit the “message” within the data? How can I convey powerful emotions? That’s precisely where Data Art distinguishes itself from Data Visualization.

The result is indeed based on real data, rigorously analyzed and visible in the artwork, but the main objective of this project is to display the energy and community of this amazing music festival.

This emotional technology is what fuels Data Art. Then again, Data Art is also different from Generative Art, a field that works with data to create pieces, but less focused on scientific accuracy. It’s all in the balance between soul and numbers!

Do algorithms have a soul?

Renaissance painters used egg white to link pigments on the canvas. In my artistic practice, data has replaced colors, but I still need a binding agent: the network. I want to bring it to life in the most expressive way possible. Put differently, data storytelling is at the heart of what I do.

Data artwork by Kirell Benzi
On Time – Kirell Benzi

The artwork “On Time” stems from the analysis of 42 million pedestrian positions in the Lausanne train station. Studying how users move in the station helps develop strategies to improve their commute. More specifically, if you have ever visited the station, your itinerary is probably mapped. From human to algorithm and back to human: we’ve come full circle.

Seeing, smiling, acting

As an Internet user (aren’t we all?), I’ve worked with data from Wikipedia and YouTube. I’ve even experienced the buzz effect of the Web by creating an artwork inspired by the Star Wars Universe, which was seen hundreds of thousands of times. If most of my creations can be found online, I am confident in their independent strength as evocative images. I work with simple shapes and bright colors on a dark background: pieces can evoke a starry sky or a burning planet, yet they depict a complex universe that would be hard to grasp in its raw form.

Nature inspires me formally and thematically. For my first foray into video art, I used fractals to represent rising ocean levels. Hypnotized by the surf of virtual waves, we progressively come face to face with global warming.

Dive into Data Art!

If Data Art isn’t a well-known artistic genre yet, it is never short on topics to explore. I’m convinced its technical and emotional approach can be applied to all subjects. All that’s needed for it to bloom is the desire to make data visible.

What if we created a bespoke work of data art on your passions, your history or on your company?

Get it touch