Outside The Box

Virtua is a major actor in digital agency landscape of Switzerland. To satisfy its clients and expand its network, the agency relies on its collaborators, at the center of the equation, for the success of its projects. Here, this network connects a part of Virtua’s collaborators, at the center, to their professional contact on the periphery of the image, perfectly illustrating the agency’s DNA with its notorious “outside the box” thinking. The artwork’s title is thus not purely symbolic as the final visualization of this network first relied on a framed representation that was methodically deconstructed to highlight, in vivid colors, the contacts of each collaborator. Interestingly, 94% of these contacts are solely connected to a single collaborator showing both the richness of Virtua’s professional network and also its immense growth opportunities.